A Beautiful World Collection

Service

Graphic Design

Client

Fictional Client

Year

2022

Details

Erykah Badu's 2008 album "New Amerykah" serves as a social commentary on the struggles faced by the African-American community, including poverty and gun violence, with cultural identity as a prevalent theme. The album's dark, funky, and psychedelic tone feels apocalyptic, reflecting the current political climate, particularly the Black Lives Matter movement.

Drawing inspiration from the album's ankh imagery, a collection was created featuring techniques from the 90s trend, including knaki shorts, embossed velvet, side slit shorts, and bucket hats. The message from Badu's song "My People" - "hold on" - was used to create designs that would leave a lasting impression on the viewer.

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FInal Remarks

Erykah Badu's 2008 album "New Amerykah" serves as a social commentary on the struggles faced by the African-American community, including poverty and gun violence, with cultural identity as a prevalent theme. The album's dark, funky, and psychedelic tone feels apocalyptic, reflecting the current political climate, particularly the Black Lives Matter movement.

Drawing inspiration from the album's ankh imagery, a collection was created featuring techniques from the 90s trend, including knaki shorts, embossed velvet, side slit shorts, and bucket hats. The message from Badu's song "My People" - "hold on" - was used to create designs that would leave a lasting impression on the viewer.

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